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October 6, 2010: Birth of Instagram

The social network that makes you feel like a photographer, this app allows you to share photos and videos through an online networking service, allows users to apply digital filters and share them on a variety of digital social networking services, such as Facebook, Twitter, Tumblr and Flickr.

A fundamental part of Instagram is that users can apply photographic effects such as filters, frames, thermal similarities, retro colors and then share the photos on the same social network or others such as Facebook, Tumblr, Flickr and Twitter, a distinctive feature is that the images are in 4:3 format and not 16:9 as they are currently.

Instagram is identified by its well-known filters that come from Polaroid.

In January 2011, Instagram introduced hashtags "tags" to help users discover both photos and others. Instagram encourages users to create both specific and relevant tags to make photos stand out and attract like-minded Instagram users.

At first Instagram was only available on the Apple App Store available for iPhone, iPod and iPad, it was on April 03, 2012 when the public version was released for Android which was a resounding success on Google Play .

On April 09, 2012, Mark Zuckerberg announced that Facebook bought Instagram for US$1 billion in cash and stock.

In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. Images uploaded to a user's story expire after 24 hours.

Currently, the Menlo Park, California-based social network ranks as the sixth most used social network worldwide with around 1 billion monthly active users and with users as relevant as 250 million followers.

Instagram in Numbers

Total monthly active users

+ 1,074 million (last update 6/28/21)

Total daily active users

+ 500 million (last updated 6/28/21)

Countries with the largest reach

Kazakhstan with 78.7%.

It is not the country with the highest number of reach, but it is the country with the highest percentage.

Other countries with high number of reach

Brunei with 70.5%

Turkey with 68.4%.

Iceland with 66.5%.

Sweden with 66.5%.

Kuwait at 65.7%.

Geographic location

The United States and India share the largest number of users, they are tied with 140 million each.

Instagram by gender

50.8% of users are of the female genre and the remaining is male.

This makes it the most gender-balanced social network.

How much time do users spend on Instagram?

An average of 30 minutes per day.

Curious facts

The photo with the most likes is a photo of an egg with +55 million.

+50 million photos have been uploaded to Instagram so far.

Women use 56.6% more Instagram than men.





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